Adobe made some historic announcements on November 8, 2011. Headlines focused on Apple winning the HTML5 vs mobile Flash debate and Adobe’s business realignment to increase their focus on digital media and digital marketing markets.
But there’s more to the story. As part of the realignment, Adobe is shifting resources out of Adobe LiveCycle and putting it into their Create Suite and Web Experience Management offerings.
- An article in the Ottawa Citizen reported “Adobe will curtail marketing and future development of LiveCycle” and that “Adobe is cutting 37% of its Ottawa based LiveCycle team.”
- Gartner’s analysts recommend “…switch to another vendor’s BPMS before making further investments [in Adobe LiveCycle].“
- Reuters published an article stating “Adobe plans to scale back promotion of LiveCycle” and that “it will stop marketing it, though it will continue support.”
This is an unprecedented opportunity to turn up the heat.
For years Adobe has been our top competitor Adobe LiveCycle was released in 2007 and has been successful with banks, insurance companies and government agencies by providing them with a way to move simple Acrobat (PDF) forms into an enterprise applications environment. LiveCycle integrates PDF Forms and Flex/Flash Forms into an environment that includes workflow, content management, rights management, and other capabilities which are required for building forms-based solutions. But despite being successful, Adobe has decided to divest in LiveCycle and invest in digital media and digital marketing.
This means 3 things for Microsoft SharePoint Partners:
- Adobe’s enterprise capabilities are now very questionable.
- Adobe LiveCycle customers should be concerned about their future and considering SharePoint 2010 with PDF forms.
- Adobe LiveCycle customers with PDF forms can switch to SharePoint 2010 with PDFSharePoint add-on, which integrates PDF forms with SharePoint 2010 (check out how PDF and SharePoint can be integrated).
SharePoint 2010 is now stronger than ever with options for workflows, collaboration, content management, and more. With PDFSharePoint, PDF forms can be tightly and easy integrated with SharePoint 2010 ecosystem (synchronizing PDF fields with SharePoint columns, use free Adobe Reader to submit forms, integration with Business Connectivity Services, etc.)
Use this unique opportunity and drive SharePoint 2010 and PDF forms adoption.
Call to action: Proactively seek out Adobe LiveCycle customers and let them know about SharePoint 2010 and PDF forms. Contact Reneta Zvezdeva (email: reni[@]spzap.com), Partner Alliance Manager, PDFSharePoint if you have additional questions about PDF forms in SharePoint.
Use this in 2012 to remove any doubt from your customer’s mind about the right path to take.